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Data Security Best Practices Every Small Business Should Follow

Small businesses take heed: Some hackers are using small businesses as an entry point to larger companies. For example, the successful attack on Target was through an HVAC company. It’s no longer just about your own data security. Today, small businesses must also be able to placate their new business prospects, clients and customers’ security

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Does Consistent Color Matter for Your Business?

Consistent color is critical for creating strong, emotion-packed messaging. No matter whether your customers require brochures,  promotional mail, fund-raising banners or catalogs– the need for consistency is crucial to the both the brand recognition  and messaging impact. Colorful objects attract the eye and the pocketbook. According to one research study, it was found that color increases

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How Digital Printing & Data-Driven Campaigns Make Your Business Stand Out

Three of the world’s most successful ad campaigns were pivotal in driving behavior change. And they appeared at just the right moment in time: Nike’s “Just Do It” targeted people just when the fitness craze emerged. Volkswagen’s “Think Small” hit when cars were becoming larger and larger, but people wanted to economize. Apple’s “Get a

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Rethinking Records Management: Why it’s More Important Than You Know

In the age of big data, records management still provides the foundation to stabilize volatile elements of information. When you think records management, the golden age of Hollywood probably isn’t the first thing that springs to mind. The phrase conjures up images of overstuffed file cabinets, rather than classic films. But after the last ticket

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