Month: April 2016

Data Security Best Practices Every Small Business Should Follow

Small businesses take heed: Some hackers are using small businesses as an entry point to larger companies. For example, the successful attack on Target was through an HVAC company. It’s no longer just about your own data security. Today, small businesses must also be able to placate their new business prospects, clients and customers’ security …

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Four Steps to Improve Digital Data Security at Law Firms

Small law firms tend to think that they’re safe from becoming the target of hackers. Unfortunately, that assumption is wrong. In fact, hackers are attacking small- and mid-sized businesses precisely because such entities usually don’t defend themselves as well as large enterprises. Whether it’s the lack of IT resources or budget constraints, SMBs, including law …

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Healthcare Professionals: 3 Data Management Strategies for Stronger Financial Results

Information should be the key to turning your financial goals into realities. However, if data management strategies are not implemented properly, they might be doing just the opposite – causing costly errors that set your whole organization back. Creating effective strategies to produce strong financial results can seem like a near impossible task, yet it …

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Does Consistent Color Matter for Your Business?

Consistent color is critical for creating strong, emotion-packed messaging. No matter whether your customers require brochures,  promotional mail, fund-raising banners or catalogs– the need for consistency is crucial to the both the brand recognition  and messaging impact. Colorful objects attract the eye and the pocketbook. According to one research study, it was found that color increases …

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How Digital Printing & Data-Driven Campaigns Make Your Business Stand Out

Three of the world’s most successful ad campaigns were pivotal in driving behavior change. And they appeared at just the right moment in time: Nike’s “Just Do It” targeted people just when the fitness craze emerged. Volkswagen’s “Think Small” hit when cars were becoming larger and larger, but people wanted to economize. Apple’s “Get a …

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